Mini Market
Campaign Identity
Info about MM. Childrensalon required a fun etc etc vibrant campaign to promote a clourful collection of clothing for the new season springtime. Praesent consectetur leo a ornare tempor. Pellentesque felis elit, vehicula eu suscipit.​​​​​​​
A typographic treatment, combined with floral shapes and expressive motifs, was developed as a logo to be used across the campaign. The playful and organic characters were inspired by freehand market stall POS displays and signage.
The vibrant colour palette is inspired by fresh produce. A set of sticker assets were created to bring slogans to the campaign as well as highlight USPs.
Growing up, I always noticed and admired strong design. Now, I enjoy playing a key part in bringing visually striking campaigns to life.
A striped campaign pattern brings the assets together, incorporating the stripes found on tarpaulin. It conveys the feel of a market stall without the need for a literal one.
Growing up, I always noticed and admired strong design. Now, I enjoy playing a key part in bringing visually striking campaigns to life.
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