The Challenge
The crest logomark was redrawn as a larger single colour illustration to improve legibility and create a more premium, confident impression with customers. This better reflects the brand and brings it in line with modern digital requirements.
The crest logomark was redrawn as a larger single colour illustration to improve legibility and create a more premium, confident impression with customers. This better reflects the brand and brings it in line with modern digital requirements.
The Solution
The crest logomark was redrawn as a larger single colour illustration to improve legibility and create a more premium, confident impression with customers. This better reflects the brand and brings it in line with modern digital requirements.
The crest logomark was redrawn as a larger single colour illustration to improve legibility and create a more premium, confident impression with customers. This better reflects the brand and brings it in line with modern digital requirements.
The Role
Full project ownership from research and concept to final artwork. Feedback and guidance provided by Creative Director. Research and Ideation assistance from wider design team. Collaboration with this and that team, who provided this and that.
Full project ownership from research and concept to final artwork. Feedback and guidance provided by Creative Director. Research and Ideation assistance from wider design team. Collaboration with this and that team, who provided this and that.
The Experience
These skills and use of this demonstrated. This experience in that and collaboration gained. Praesent in vehicula lacus, id feugiat eros. Donec faucibus urna vel turpis imperdiet semper. Donec id laoreet ipsum, a vehicula erat. Aliquam erat volutpat.
These skills and use of this demonstrated. This experience in that and collaboration gained. Praesent in vehicula lacus, id feugiat eros. Donec faucibus urna vel turpis imperdiet semper. Donec id laoreet ipsum, a vehicula erat. Aliquam erat volutpat.
The Process
The wordmark has also been updated to better reflect the brand. A premium but youthful sans serif with playful customisations reflects the visual language from the crest. The descender of the R mirrors the sitting cherub and A runs parallel with the horn.
The wordmark has also been updated to better reflect the brand. A premium but youthful sans serif with playful customisations reflects the visual language from the crest. The descender of the R mirrors the sitting cherub and A runs parallel with the horn.
